The report draws on our analyses of commercial market research data along with our own survey data to provide a detailed description of the no/lo drinks market in Britain, who drinks these products and how that is changing over time. It also offers insights into key topics including pricing, market concentration and differences between the off-trade and on-trade sectors.

Key findings include:

• In 2022, one-third of adults consumed no/lo alcohol drinks at least once in the last year, 18 per cent consumed no/lo drinks at least once a month, and 10 per cent at least once a week
• People drinking at risky levels are more likely to consume no/lo drinks regularly than lighter drinkers or non-drinkers
• No/lo drinks are more expensive than standard alcoholic beverages – this means health inequalities may widen if people from more deprived households cannot afford them
• Major alcohol brands dominate the no/lo drinks market and account for 98 per cent of no/lo beer sales in shops

Other findings in the report show the products are increasingly popular in the UK, with sales growing to £221m in 2021, this figure has continued to rise. The government is committed to encouraging this trend as a central part of its public health policies.

The monitoring reports will be produced annually and aim to help the government and health organisations better understand the role the beverages could play in improving public health.