Article

Booth, Leon and Keric, Danica and Bowden, Jacqueline and Bartram, Ashlea and Sengupta, Agnivo and Pettigrew, Simone (2025) Zero alcohol products and adolescents: a tool for harm reduction or a trojan horse? Appetite , 205 .

Dumbili, Emeka W and Leonard, Paula and Larkin, James and Houghton, Frank (2025) Prioritising research on marketing and consumption of No and Low (NoLo) alcoholic beverages in Ireland. International Journal of Drug Policy , 139 .

Bartram, Ashlea and Mittinty, Murthy and Ahad, Md Abdul and Bogomolova, Svetlana and Dono, Joanne and Brownbill, Aimee L and Harrison, Nathan J and Garcia, Jacqui and Glavinic, Ivana and May, Mia and Bowden, Jacqueline (2025) Alcohol advertising in disguise: exposure to zero-alcohol products prompts adolescents to think of alcohol-Reaction time experimental study. International Journal of Drug Policy , 139 .

Clarke, Natasha and Pechey, Emily and Shemilt, Ian and Pilling, Mark and Roberts, Nia W and Marteau, Theresa M and Jebb, Susan A and Hollands, Gareth J (2025) Calorie (energy) labelling for changing selection and consumption of food or alcohol. Cochrane Database of Systematic Reviews , 1 .

Wilson, Luke B and Stevely, Abigail K and Kersbergen, Inge and McGrane, Ellen and Moore, Esther C and Pryce, Rob E and Brown, Jamie and Holmes, John (2025) Current and future trends in the consumption, sale and purchasing of alcohol-free and low-alcohol products in Great Britain, 2014 to 2023. Addiction , 120 , (8) , pp. 1655-1665.

Oliffe, John L and Gao, Nina and Kelly, Mary T and Goodyear, Trevor and Drummond, Murray and Levesque, Christine and White, Katherine (2025) The commercial determinants of nonalcoholic beer: redemption, revenue, or men’s harm reduction? American Journal of Men's Health , 19 , (1) .

Nicholls, Emily (2025) “A sporty, healthy twist?”: interrogating the deployment of health and wellness discourses in No and Low alcohol (NoLo) marketing and consumer practices. Journal of Marketing Management , 41 , (7-8) .

Alcohol Action Ireland. (2024) All publicity is good publicity for alcohol industry as it uses zero-alcohol products to circumvent public health rules. Alcohol Action Ireland blog .

Groefsema, Martine M and van Hooijdonk, Kirsten J M and Voogt, Carmen V and Hendriks, Hanneke and Vink, Jacqueline M (2024) Consumption of alcohol-free and alcoholic beverages among Dutch university students: substitution or addition? Drug and Alcohol Review , 43 , (6) , pp. 1545-1558.

Piatkowski, Timothy and Patel, Maharshi and Puljević, Cheneal and Davies, Emma L and Barratt, Monica J (2024) Why, where, and with whom? Understanding the set and setting influencing the consumption of NoLo beverages. Drugs: Education Prevention and Policy , Early online .

Misell, Andrew (2024) Low-alcohol, alcohol-free, non-alcoholic: what does it all mean? Alcohol Change UK blog .

De-Loyde, Katie and Ferrar, Jennifer and Pilling, Mark A and Hollands, Gareth J and Clarke, Natasha and Matthews, Joe A and Maynard, Olivia M and Wood, Tiffany and Heath, Carly and Munafò, Marcus R and Attwood, Angela S (2024) The impact of introducing alcohol-free beer options in bars and public houses on alcohol sales and revenue: a randomised crossover field trial. Addiction , 119 , (6) , pp. 1071-1079.

Perman-Howe, Parvati R and Holmes, John and Brown, Jamie and Kersbergen, Inge (2024) Characteristics of consumers of alcohol-free and low-alcohol drinks in Great Britain: a cross-sectional study. Drug and Alcohol Review , 43 , (7) , pp. 1686-1697.

Bartram, Ashlea and Harrison, Nathan J and Norris, Christina A and Kim, Susan and Pettigrew, Simone and Room, Robin and Miller, Caroline and Olver, Ian and Jenkinson, Rebecca and Bowshall, Marina and Bowden, Jacqueline A (2023) Which parents provide zero-alcohol beverages to adolescents? A survey of Australian parents' practices and intentions. Preventive Medicine , 179 .

Nicholls, Emily (2023) "I don't want to introduce it into new places in my life": the marketing and consumption of no and low alcohol drinks. International journal of drug policy , 119 .

Caballeria, Elsa and Pons-Cabrera, Maria Teresa and Balcells-Oliveró, Mercedes and Braddick, Fleur and Gordon, Rebecca and Gual, Antoni and Matrai, Silvia and López-Pelayo, Hugo (2022) "Doctor, can I drink an alcohol-free beer?" Low-alcohol and alcohol-free drinks in people with heavy drinking or alcohol use disorders: systematic review of the literature. Nutrients , 14 , (19) .

Anderson, Peter and Kokole, Daša and Llopis, Eva Jane (2021) Production, consumption, and potential public health impact of low- and no-alcohol products: results of a scoping review. Nutrients , 13 , (9) .

Llopis, Eva Jané and O'Donnell, Amy and Anderson, Peter (2021) Impact of price promotion, price, and minimum unit price on household purchases of low and no alcohol beers and ciders: Descriptive analyses and interrupted time series analysis of purchase data from 70, 303 British households, 2015-2018 and first half of 2020. Social Science & Medicine , 270 , p. 113690.

Anderson, Peter and Jané Llopis, Eva and O'Donnell, Amy and Manthey, Jakob and Rehm, Jürgen (2020) Impact of low and no alcohol beers on purchases of alcohol: interrupted time series analysis of British household shopping data, 2015-2018. BMJ Open , 10 , (10) , e036371.

Report

Alcohol Action Ireland. (2025) Policy briefing. The sale and marketing of zero alcohol drinks. Dublin: Alcohol Action Ireland.

World Health Organization Regional Office for Europe. (2024) Empowering public health advocates to navigate alcohol policy challenges: alcohol policy playbook. Copenhagen: World Health Organization Regional Office for Europe.

Drinks Ireland. (2024) Irish beer market report 2023. Dublin: Drinks Ireland.

Lewis-Richards, Matt and Lowe, Ffion and Davies, Angharad and Evans, Daisy (2024) What do publicans think about alcohol-free drinks? London: Alcohol Change UK.

Holmes, John and Angus, Colin and Kersbergen, Inge and Pryce, Robert and Stevely, Abigail and Wilson, Luke (2024) No- and low-alcohol drinks in Great Britain: monitoring report. Sheffield: University of Sheffield.

World Health Organization. (2023) A public health perspective on zero- and low-alcohol beverages. World Health Organization.

Nicholls, Emily (2022) “You can be a hybrid when it comes to drinking”. The marketing and consumption of no and low alcohol drinks in the UK. London: Institute of Alcohol Studies.

Corfe, Scott and Hyde, Richard and Shepherd, Jake (2020) Alcohol-free and low-strength drinks: understanding their role in reducing alcohol-related harms. London: The Social Market Foundation.

Dail Debates

[Oireachtas] Dáil Éireann debate. Question 2089 – Healthcare policy [No/lo alcohol] [19215/25]. (29 Apr 2025)

[Oireachtas] Dáil Éireann debate. Question 1514 – Alcohol sales [No/Lo] [18653/25]. (29 Apr 2025)

[Oireachtas] Dáil Éireann debate. Question 268 – Alcohol advertising [17844/25]. (09 Apr 2025)

[Oireachtas] Dáil Éireann debate. Question 1896 – Alcohol advertising [12949/25]. (19 Mar 2025)

[Oireachtas] Dáil Éireann debate. Question 212 – Alcohol advertising [43572/24]. (23 Oct 2024)

[Oireachtas] Dáil Éireann debate. Question 90 – Departmental expenditure [Alcohol industry] [39272/24]. (02 Oct 2024)

Audio

Prior, Darren J (2025) Near FM audio interviews with people working in Task Forces and other alcohol and drug areas in Ireland 2025.

Society for the Study of Addiction. Calder, Robert (2024) Addiction audio. Season 2, 2024. London: Society for the Study of Addiction.

News

[RTE News] Call for clarity on laws around serving non-alcoholic beers to minors in pubs. (06 May 2025)

[Irish Times] , Bowers, Shauna Advertising zero-alcohol drinks ‘flagrant breach’ of laws, campaign group claims. (05 Apr 2025)

[Alcohol Action Ireland] Press release: Legal challenge must be taken to decide if laws designed to protect children are being egregiously flouted with zero alcohol products. (20 Mar 2024)