draws on analyses of commercial market research and survey data to show the market's continued expansion, with sales volume increasing by 66% and sales value more than doubling since 2020 to reach £362 million in 2023.

Key findings include:

• In 2024, one-third of adults (31%) consumed no/lo drinks at least once in the last year, with little change in consumption frequency since 2022.
• People drinking alcohol at risky levels are still more likely to consume no/lo drinks regularly than lighter drinkers or non-drinkers.
• While the average price of no/lo beer and cider remains higher than for their standard alcoholic counterparts, no/lo wine, spirits and ready-to-drink beverages (RTDs) are now on average cheaper in shops and supermarkets.
• Major alcohol brands continue to dominate the market, accounting for 84% of sales from the top 100 products.
• The availability of no/lo beer in pubs, bars and restaurants has increased, with 74% of outlets selling it in 2023.

The new report contains the team's first analyses of Kantar Worldpanel Take Home panel data, a continuous research panel that tracks household purchasing of groceries and other products for consumption at home. This shows that:

• 20% of households bought a no/lo drink from a shop in 2023, compared to 88% of households who bought an alcoholic drink.  
• Among the households that bought a no/lo drink, 96% also bought an alcoholic drink.  
• On average, households that bought a no/lo drink did so only on three days in 2023, compared to 21 days for alcoholic drinks.