Alcohol Change UK commissioned Opinion Research Services to conduct qualitative research into the views of publicans in Wales regarding their observations on alcohol-free (AF) drinks.

Key findings:

• Publicans welcome the addition of AF drinks into pubs and expect them to remain part of the trade long-term
• They also believe that breweries and wholesalers are likely to increase the range of AF drinks available
• Publicans expect the demand for AF drinks to continue increasing, and for stigma around AF drinks to continue to diminish
• Due to cultural changes, the increasing cost of living, and the cost of alcohol, publicans are concerned about the future of the trade generally and do not expect increasing demand for AF drinks to impact this concern, positively or negatively