Gambling market revenue
Regulated online gambling is growing. In 2021, Europe’s online gambling market is expected to achieve 82.7% onshore market channelling, meaning that over four fifths of Europe’s online gambling activity, by revenue, will take place on gambling websites or apps which are licensed and regulated in the country where the gambling activity took place, while 17.3% of online gambling activity will take place in the offshore market. EGBA believes the biggest driver for the expected increases to Europe’s onshore market channelling in 2021 was the opening of the regulated online gambling market in The Netherlands.

Like in many other sectors, the COVID-19 pandemic led to reduced market revenues in Europe’s gambling sector in 2020 and 2021, compared to previous years, and accelerated a pre-existing growth trend of online. In 2021,  Europe’s total gambling market revenue is expected to be worth €87.2bn in gross gaming revenue, a decrease of 13% compared to the pre-pandemic market in 2019 but representing an increase of 7.5% compared to 2020 levels. In 2021, Europe’s online gambling revenue is expected to reach €36.4bn (41.7% of total gambling) gross gaming revenue, an increase of 19% compared to 2020 levels. Meanwhile, land-based gambling revenue is expected to increase marginally to €50.8bn (58.3% of total gambling) gross gaming revenue in 2021, an increase of 0.4% compared to 2020 levels, as the pandemic continues to restrict land-based gambling activity in many European countries.