Home > All publicity is good publicity for alcohol industry as it uses zero-alcohol products to circumvent public health rules.

Alcohol Action Ireland. (2024) All publicity is good publicity for alcohol industry as it uses zero-alcohol products to circumvent public health rules. Alcohol Action Ireland blog,

External website: https://alcoholireland.ie/all-publicity-is-good-pu...


Alcohol is advertised to us in a variety of ways. Sponsorship at sports and music events, products promoted in our favourite movies and TV shows, and displays in shops to celebrate Valentine’s Day, Father’s Day, weddings, and birthdays. It is everywhere we look. Big alcohol companies spend millions linking alcohol with the things we love – watching football, GAA, or rugby, going to a gig, sharing a romantic meal. The purpose of this is to normalise alcohol and influence when we start to drink, how much we drink, and how often we drink.[i] It was for this reason that the Public Health (Alcohol) Act 2018 (PHAA) aimed to reduce the direct or indirect promotion of alcohol products, especially towards children. However, it is clear that the alcohol industry is using zero-alcohol products to circumvent the advertising restrictions contained in the PHAA.

 

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