Public Health (Alcohol) (Amendment) Bill 2025 brought before Dáil Éireann this week by Social Democrats TD Pádraig Rice.

The introduction to the Dáil this week of a Bill designed to protect children from the harmful marketing practices of the alcohol industry is welcome but long overdue, Alcohol Action Ireland (AAI) has said.

The Public Health (Alcohol) (Amendment) Bill 2025 aims to amend the 2018 Act by restricting how the industry promotes ‘zero-alcohol’ versions of their products. The proposed legislation would prohibit these drinks from being advertised with trade descriptions, logos, emblems or other images already used in alcohol drinks, to prevent the indirect promotion of that alcohol product...

[See also, Press release from Alcohol Action Ireland - Zero-alcohol advertising Bill to protect children is long overdue]