This briefing sets out concerns around the sale and marketing of what the WHO calls ‘alcohol-related products.’ Certainly, as with alcohol, they are ‘no ordinary product’.

In line with the WHO’s briefing, AAI recommends:

• Prohibiting the marketing of zero alcohol drinks to children and in the spaces designated by PHAA as children’s environments.
• Banning brand sharing – i.e. advertising that associates zero alcohol products with the full-strength brands
• Developing regulations around the sale of NoLos, in particular zero alcohol products which are not suitable for children to purchase
• Monitoring the consumption of these products and impact on aggregated alcohol consumption to understand the public health implications of NoLos.