Home > Slowing down the covid-19 outbreak: changing behaviour by understanding it.

Michie, Susan and West, Robert and Amlôt, Richard and Rubin, James . (2020) Slowing down the covid-19 outbreak: changing behaviour by understanding it. London: BMJ Publishing. thebmjopinion

URL: https://blogs.bmj.com/bmj/2020/03/11/slowing-down-...


There are many strategies to change people’s transmission-related behaviours as a method for flattening the peak of the epidemic. Changing behaviour is not easy. However, there are many strategies to help people change behaviour that focus on increasing motivation, capability and/or opportunity to perform the behaviours. Here we focus on strategies that improve motivation or capability.

Behaviour change principle 1: Create a mental model.

Behaviour change principle 2: Create social norms.

Behaviour change principle 3: Create the right level and type of emotion.

Behaviour change principle 4: Replace one behaviour with another

Behaviour change principle 5: Make the behaviour easy.

Item Type:Evidence resource
Drug Type:Alcohol or other drugs in general
Intervention Type:AOD disorder harm reduction
Date:March 2020
Publisher:BMJ Publishing
Place of Publication:London
EndNote:View
Subjects:F Concepts in psychology > Attitude and behaviour > Behaviour
G Health and disease > Disorder by cause > Communicable disease > Viral disease
J Health care, prevention and rehabilitation > Health related prevention > Health information and education > Communicable disease control
J Health care, prevention and rehabilitation > Health related prevention > Health information and education
N Communication, information and education > Information use and impact
VA Geographic area > Europe > United Kingdom

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