Alcohol Concern, Alcohol Research UK. (2018) Fit for purpose? An analysis of the role of the Portman Group in alcohol industry self-regulation. London: Alcohol Concern and Alcohol Research UK.
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The Portman Group was established in 1989 and has been a key regulator of alcohol marketing since 1996. The group hosts an Independent Complaints Panel which adjudicates on complaints against the naming, packaging and promotion of alcoholic drinks according to a Code of Practice. From 2006 to 2017, the Panel published a total of 99 decisions on alleged breaches of its Code of Practice. This report presents an analysis of those 99 decisions.
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)
MP-MR Policy, planning, economics, work and social services > Substance industry, trade or business
N Communication, information and education > Message / Language (portrayal of use) > Portrayal of substance use in the media
VA Geographic area > Europe > United Kingdom
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