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Home > ‘Public health’ initiatives by the drinks industry do not work and should not be allowed.

[thejournal.ie] , Anderson, Rolande ‘Public health’ initiatives by the drinks industry do not work and should not be allowed. (15 Apr 2015)

External website: http://www.thejournal.ie/readme/public-health-camp...

The 'Googly' is a deceptive delivery in cricket by a skilled spin bowler that turns the wrong way. In simple terms it moves in a direction you would not expect. In English speaking circles, it is called the ‘wrong’un’ because it is one that travels the wrong way.

The recent controversy around the ‘Stop Out of Control Drinking’ campaign, funded by Diageo and chaired by Fergus Finlay, continues to rumble on. There have been strong objections to this ‘new’ initiative.

To date, three of their stake holders have resigned from the board. A senior Diageo employee has also removed himself but the company continues to fund it to the tune of at least one million euro. At the same time they pay out many multiples of that figure on advertising and marketing for their products. The board cannot be independent from the vested interest. With due respect to some of the well-intentioned people still on that board, there are no public health experts, medical personnel or addiction counsellors involved.....


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