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[thejournal.ie] Alcohol companies may have learned some lessons from the fight against Big Tobacco. (25 Mar 2015)

URL: http://businessetc.thejournal.ie/alcohol-companies...


Alcohol companies support for responsible drinking campaigns is little more than a “clever exercise in corporate branding”, one advertising expert has claimed.

Dublin Institute of Technology’s Dr Patrick Kenny said recent moves by the industry to join the public-health fight were “possible to interpret … as a genuine attempt to tackle Ireland’s problematic drinking culture”.

But he said it was also possible alcohol companies had learned the lesson of Big Tobacco’s “defensive and reactive stance” when that industry was put under scrutiny, a period which ended in tight regulation.

Item Type:News
Source:thejournal.ie
Date:25 March 2015
EndNote:View
Subjects:B Drugs and alcohol substances > Alcohol
B Drugs and alcohol substances > Tobacco (cigarette smoking) > Tobacco smoke (cigarette law / policy)
MP-MR Policy, planning, economics, work and social services > Drugs and alcohol industry or business
VA Geographic area > Europe > Ireland

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