Home > Children’s and young people’s exposure to alcohol advertising 2007 to 2011.

Ofcom. (2013) Children’s and young people’s exposure to alcohol advertising 2007 to 2011. London: Ofcom. 84 p.

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This report sets out the findings of analysis examining trends in young people’s exposure to television advertising of alcoholic products between 2007 and 2011. The analysis looks at trends among children aged 4-15 (including sub-groups of 4-9 and 10-15 year olds) and adults aged 16-24 (including the sub-group 16-17 year olds1). The report looks at how the amount of advertising seen by these demographic groups has changed and considers this in the context of changes in viewing habits and the volume of advertising shown on commercial television channels.


Item Type:Evidence resource
Publication Type:Report
Drug Type:Alcohol
Intervention Type:AOD prevention, AOD disorder harm reduction
Source:Ofcom
Date:May 2013
Pages:84 p.
Publisher:Ofcom
Corporate Creators:Ofcom
Place of Publication:London
EndNote:View
Accession Number:HRB (Electronic Only)
Subjects:T Demographic characteristics > Adolescent / youth (teenager / young person)
T Demographic characteristics > Underage drinker
B Substances > Alcohol
A Substance use, abuse, and dependence > Prevalence > Substance use behaviour > Alcohol consumption
T Demographic characteristics > Child
A Substance use, abuse, and dependence > Substance related societal (social) problems > Underage drinking
VA Geographic area > Europe > United Kingdom
J Health care, prevention and rehabilitation > Substance use prevention
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)

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