Home > 'Can promotion of lower strength alcohol products help reduce alcohol consumption? A rapid literature review.

Jones, Lisa and Bellis, Mark A (2012) 'Can promotion of lower strength alcohol products help reduce alcohol consumption? A rapid literature review. Liverpool: Liverpool John Moores University. North West Public Health Observatory.

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The rapid literaure review identified both opportunities and threats to improved health through the increased availability of lower strength alcohol. The report suggests that if lower strength drinks result in 'substitution' for higher strength drinks there can be potential public health benefits. However it also identifies 'addiction' as a likely affect, whereby lower strength drinks result in an increased number of situations where alcohol is consumed. The report concludes that encouraging production and consumption of lower alcohol products in a single product category is unlikely to maximise effects on population level harms.


Date:March 2012
Pages:13 p.
Publisher:Liverpool John Moores University. North West Public Health Observatory
Place of Publication:Liverpool
ISBN:9781908929051
EndNote:View
Accession Number:HRB (Electronic Only)
Subjects:VA Geographic area > Europe > United Kingdom
G Health and disease > Substance use disorder > Alcohol use
A Substance use, abuse, and dependence > Prevalence > Substance use behaviour > Alcohol consumption
L Social psychology and related concepts > Availability, accessibility, and use
L Social psychology and related concepts > Physical context or place > Alcohol beverage sales outlet
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)

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