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[Irish Medical Times] , Mudiwa, Lloyd Drinks companies recruit minors as fans. (23 Sep 2010)

URL: http://www.imt.ie/news/2010/09/drinks-companies-re...

Some drinks companies are deliberately flouting filtering software codes that were agreed by their industry and the Government in 2004 to prevent online marketing to minors, a lecturer in the School of Marketing at the Dublin Institute of Technology has claimed.

Pat Kenny told the ‘Have We Bottled It? Alcohol Marketing and Young People’ conference last week that while posing as a 15-year-old, he managed to join four of these brands’ fan clubs on the Facebook social media networking site...

 

Item Type:News
Source:Irish Medical Times
Date:23 September 2010
EndNote:View
Subjects:T Demographic characteristics > Adolescent / youth (teenager / young person)
T Demographic characteristics > Underage drinker
VA Geographic area > Europe > Ireland
G Health and disease > Substance use disorder > Alcohol use
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising) > Internet retailing (online sales / dark web)
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)

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