Article

Lunnay, Belinda and Nicholls, Emily and Pennay, Amy and MacLean, Sarah and Wilson, Carlene and Meyer, Samantha B and Foley, Kristen and Warin, Megan and Olver, Ian N and Ward, Paul R (2022) Sober curiosity: a qualitative study exploring women’s preparedness to reduce alcohol by social class. International Journal of Environmental Research and Public Health, 19, (22), 14788. https://doi.org/10.3390/ijerph192214788.

Nicholls, Emily (2023) "I don't want to introduce it into new places in my life": the marketing and consumption of no and low alcohol drinks. International journal of drug policy, 119, 104149. doi: 10.1016/j.drugpo.2023.

Nicholls, Emily (2025) “A sporty, healthy twist?”: interrogating the deployment of health and wellness discourses in No and Low alcohol (NoLo) marketing and consumer practices. Journal of Marketing Management, Early online, https://doi.org/10.1080/0267257X.2025.2495339.

Nicholls, Emily and Conroy, Dominic (2023) ‘I’ve gone from one extreme to the other’: critical junctures in relationships with alcohol during the COVID-19 pandemic. Drugs: Education Prevention and Policy, 30, (6), pp. 613-622. https://doi.org/10.1080/09687637.2023.2177524.

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Nicholls, Emily (2022) “You can be a hybrid when it comes to drinking”. The marketing and consumption of no and low alcohol drinks in the UK. London: Institute of Alcohol Studies.