Article

Nicholls, Emily (2023) "I don't want to introduce it into new places in my life": the marketing and consumption of no and low alcohol drinks. International journal of drug policy , 119 .

Nicholls, Emily and Conroy, Dominic (2023) ‘I’ve gone from one extreme to the other’: critical junctures in relationships with alcohol during the COVID-19 pandemic. Drugs: Education Prevention and Policy , 30 , (6) , pp. 613-622.

Lunnay, Belinda and Nicholls, Emily and Pennay, Amy and MacLean, Sarah and Wilson, Carlene and Meyer, Samantha B and Foley, Kristen and Warin, Megan and Olver, Ian N and Ward, Paul R (2022) Sober curiosity: a qualitative study exploring women’s preparedness to reduce alcohol by social class. International Journal of Environmental Research and Public Health , 19 , (22) .

Nicholls, Emily (2025) “A sporty, healthy twist?”: interrogating the deployment of health and wellness discourses in No and Low alcohol (NoLo) marketing and consumer practices. Journal of Marketing Management , Early online .

Report

Nicholls, Emily (2022) “You can be a hybrid when it comes to drinking”. The marketing and consumption of no and low alcohol drinks in the UK. London: Institute of Alcohol Studies.