Home > The impact of alcohol advertising on teenagers in Ireland.

Dring, Cindy and Hope, Ann (2001) The impact of alcohol advertising on teenagers in Ireland. Dublin: Health Promotion Unit, Department of Health and Children.

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The Department of Health and Children commissioned the Centre for Health Promotion Studies, NUI, Galway, in partnership with the National Alcohol Surveillance Project, to examine the impact of alcohol advertising on teenagers in Ireland. The purpose is to inform the national alcohol policy process. This is the first such national study to be carried out on the impact of alcohol advertising on teenagers.


Date:2001
Call No:MR6.2, TA14, VH4.2
Pages:51 p.
Publisher:Health Promotion Unit, Department of Health and Children
Place of Publication:Dublin
Keywords:adolescent, advertising, AOD advertising impact, emotional appeal advertising, Ireland
Notes:Commissioned research by the Health Promotion Unit, Department of Health and Children. Includes bibliographical references. (Government Department Publication)
EndNote:View
Accession Number:HRB 1583 (Available)
Subjects:T Demographic characteristics > Adolescent / youth (teenager / young person)
VA Geographic area > Europe > Ireland
MP-MR Policy, planning, economics, work and social services > Drugs and alcohol industry or business
F Concepts in psychology > Attitude and behaviour > Attitude toward drugs and alcohol
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)

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