Dring, Cindy and Hope, Ann (2001) The impact of alcohol advertising on teenagers in Ireland. Dublin: Health Promotion Unit, Department of Health and Children.
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The Department of Health and Children commissioned the Centre for Health Promotion Studies, NUI, Galway, in partnership with the National Alcohol Surveillance Project, to examine the impact of alcohol advertising on teenagers in Ireland. The purpose is to inform the national alcohol policy process. This is the first such national study to be carried out on the impact of alcohol advertising on teenagers.
VA Geographic area > Europe > Ireland
MP-MR Policy, planning, economics, work and social services > Substance industry, trade or business
F Concepts in psychology > Attitude > Attitude toward substance use
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)
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