In 2025, we received 915 written complaints concerning 756 advertisements. This represents a decrease of 15% when compared to the number of complaints received in 2024. The number of individual advertisements that attracted complaints decreased by 14% compared to the figures for 2024 (756 compared to 883). At 756, the number of advertisements that received complaints is a very small proportion of the thousands of advertisements that were published during the year in all Irish media – TV, radio, online, social, newspapers, magazines, outdoor, brochures, leaflets and cinema.

Collaboration continued to underpin our work. Building on the Cooperation Agreement with Coimisiún na Meán, we advanced structured engagement to support coordinated oversight and effective outcomes for consumers and industry. We also maintained close engagement with the Competition and Consumer Protection Commission and the Gambling Regulatory Authority of Ireland, reflecting the importance of cooperation across the wider regulatory system.