A Wellbeing Economy represents a transformative approach reimagining economic systems to prioritise human and planetary wellbeing. It fundamentally shifts the focus away from an economic system structurally dependent on GDP growth. Unlike traditional economic models, a Wellbeing Economy values human health, environmental sustainability, social equity, and wellbeing as core indicators of success. This approach acknowledges that prosperity involves more than financial wealth; it encompasses the quality of life, social connections, access to nature, and opportunities for everyone to flourish now and in the future.

By promoting policies and practices that discourage the consumption of ultra-processed foods, alcohol, and tobacco, the Wellbeing Economy can significantly reduce the burden of non-communicable diseases. Through initiatives such as taxation on unhealthy products (such as drinks with high sugar content35), subsidies for nutritious foods, and stringent regulations on marketing and advertising, this economic model can steer individuals towards healthier health behaviours. By creating environments that support healthier behaviours and/or making healthy choices the default option, the Wellbeing Economy can mitigate the pervasive influence of the food, alcohol, and tobacco industries on public health...