This Snapshot Report examines the extent to which people aged under 25 feature in social media and online display ads in the gambling and alcohol sectors. The rules for these sectors are clear that people who are, or seem to be, under the age of 25 cannot play a prominent role or be seen gambling or drinking. Our findings show that the vast majority of advertisers in these sectors play by the rules and don’t take risks when it comes to the age of people in their ads. Where issues were identified in the minority of ads, we found that organic social media ads involving advertisers sharing user-generated content presented a higher risk than other ad types. In addition, a greater proportion of alcohol ads were at risk of breaching the rules compared to gambling ads. This report serves as a reminder of the rules and gives advertisers the opportunity to address potential risks in their advertising. We will continue to monitor these sectors to ensure children and young people are protected from irresponsible ads and that there is a level playing field for advertisers.