Home > Availability, appeal, and addictiveness by design: tobacco and nicotine industry deliberate targeting of youth.

Maddox, Raglan and Freeman, Becky and Pisinger, Charlotta and Banks, Emily (2026) Availability, appeal, and addictiveness by design: tobacco and nicotine industry deliberate targeting of youth. PLoS Medicine, 23, (5), e1005133. https://doi.org/10.1371/journal.pmed.1005133.

External website: https://journals.plos.org/plosmedicine/article?id=...

Contemporary tobacco and nicotine products, particularly e-cigarettes, are deliberately designed, marketed, and distributed to maximize youth appeal, uptake, dependence, and use. Youth uptake is a predictable outcome of systems designed to maximize product availability, appeal, and addictiveness.


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