Home > Trends, shifts and emerging patterns of alcohol consumption among adults in Ireland 2020-2025.

Drinkaware. (2026) Trends, shifts and emerging patterns of alcohol consumption among adults in Ireland 2020-2025. Dublin: Drinkaware.

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The Barometer has now been conducted by Ipsos B&A on behalf of Drinkaware on ten different occasions over the last nine years, namely twice in 2017 and once in each year subsequent to that. We also conducted a Drinkaware Index in conjunction with Ipsos B&A in 2018 that comprehensively analysed hazardous drinking in Ireland, this was published in May 2019. Pre-COVID-19 data is important in highlighting factors that precede changes in drinking patterns. Collectively, extensive data gathered since the commencement of the Barometer series in 2017 allows for an annual examination of drinking practices over time and how they relate to other practices in daily life. However, we cannot examine alcohol in isolation as there is a multidimensional aspect to both society’s and/or people’s relationship with alcohol. There are multiple powerful social, economic, and environmental determinants of alcohol usage/experience. Following the planning phase and decisions regarding specific questioning, in June 2025, Drinkaware commissioned Ipsos B&A to undertake its latest in the series of national surveys - Barometers - examining Irish adults’ behaviour and attitudes towards alcohol.

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