The past year to September 2024 saw the completion of our current strategy and the evolution of our new strategy that will take us to 2027. The challenge during our last strategy was to maintain relevance amongst our core service users, that is, children and young people up to 18 years old. This necessitated some significant organisational and cultural changes along with the development of new digital services to evolve our Childline service from a perceived crisis helpline into an omni-channel service for every child, no matter what the issue.