The Communication Strategy 2025-2028 supports the delivery of the EUDA’s baseline vision of being ‘your European Union Drugs Agency’. It sets out how our communication activities will help us achieve our core strategic objectives in a coherent and coordinated way. Implemented effectively, with an annual action plan, this strategy will support the delivery of our mandate, purpose, values, vision and goals by:

• Contributing to the EU’s preparedness on drugs to save lives by acting today and anticipating tomorrow;
• Positioning the EUDA as the go-to agency for drug-related issues;
• Building and maintaining the EUDA’s reputation by enhancing its visibility and customer engagement;
• Ensuring that high-quality and trustworthy information on the drug situation is easily available, and;
• Optimising the communication channel portfolio for effective outreach.