Ali, Alwalid, Houghton, Ben, Moran Stritch, Jennifer and Houghton, Frank 
ORCID: https://orcid.org/0000-0002-7599-5255
(2025)
Relaxing, cool, sexy and stylish: misinterpretations of an EU pictorial tobacco warning image.
Tobacco Control,
Early online,
https://doi.org/10.1136/tc-2025-059484.
Letter to the Editor
The European Union (EU) has established comprehensive regulations for tobacco control, aiming to reduce tobacco consumption and protect public health. EU regulations require combined (pictorial and text) warnings that cover at least 65% of the main display areas of tobacco packaging.
J Health care, prevention, harm reduction and treatment > Prevention approach > Prevention through information and education
J Health care, prevention, harm reduction and treatment > Health related issues > Health information and education > Health labels / labelling
MM-MO Crime and law > Substance use laws > Tobacco / nicotine laws
MP-MR Policy, planning, economics, work and social services > Substance industry, trade or business
VA Geographic area > Europe
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