Whilst emerging data shows positive cultural and expectation shifts with young adults’ drinking in Ireland, some areas have not changed or have gotten worse. Data can consequently appear contradictory. For instance, young adults are the most health conscious and sober curious but also show the highest in frequency for binge drinking. Existing quantitative research provides potential explanations for young adults’ consumption patterns but there is little understanding of how young adults experience alcohol in their everyday lives in Ireland and ultimately what they need and where gaps in information exist. Qualitative research that listens to and captures young adults’ own voices and considers what co-created programmes might look like is required. The aim of this project was to explore the views and experiences of drinking alcohol among young adults aged 18-34 years in Ireland. The specific objective was to further investigate quantitative data regarding young adults’ experiences by:
1. Gaining insight into the lived experiences of young adults’ drinking practices to create a better understanding of its prevalence and drivers,
2. Exploring specific gaps in knowledge, intent and behaviour among young adults and alcohol consumption.