In 2024, we received 1,082 written complaints concerning 883 advertisements. This represents a decrease of 23% when compared to the number of complaints received in 2023. The number of individual advertisements that attracted complaints decreased by 22% compared to the figures for 2023 (883 compared to 1,134).

We partnered with the Gambling Regulatory Authority of Ireland (GRAI). Under the new partnership, ASA and GRAI will work collaboratively on triaging complaints around marketing communications for gambling in Ireland. In this regard, the GRAI will in future deal with complaints regarding entities who hold a licence with the organisation, whilst the Advertising Standards Authority will handle other complaints. The partnership between ASA and the GRAI reinforces the commitment of both organisations to ensuring that gambling advertising content adheres to the high standards of the Advertising Standards Authority Code.