Home > Dáil Éireann debate. Question 1896 – Alcohol advertising [12949/25].

[Oireachtas] Dáil Éireann debate. Question 1896 – Alcohol advertising [12949/25]. (19 Mar 2025)

External website: https://www.oireachtas.ie/en/debates/question/2025...


  1. Deputy Barry Heneghan asked the Minister for Health if she is aware of a campaign (details supplied) which calls for an end to the loophole in the Public Health (Alcohol) Act 2018 which allows zero-alcohol advertising, using the same master branding as full-strength equivalents, in places that are restricted under the 2018 Act; if she supports the campaign; and if she will make a statement on the matter [12949/25]

Minister for Health Jennifer Carroll MacNeill: The Public Health (Alcohol) Act 2018 regulates the advertising of alcohol products in order to reduce the health harms associated with their consumption; non-alcohol products, the focus of this campaign, do not cause such harms.

These products are relatively new to the market, therefore there is as yet insufficient evidence to determine whether they might have a positive health impact by encouraging consumers to substitute non-alcoholic products for those containing alcohol. My Department will continue to monitor the emerging evidence.

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