Vital Strategies’ research analysis reveals that alcohol industry-sponsored drink-driving campaigns are fundamentally misaligned with best practices for reducing drink-driving related road traffic crashes.

Based on the findings of the study, the authors of this report recommend:
• Governments, transportation agencies, and public health advocates should be aware of the tactics used by the alcohol industry in sponsoring drink-driving advertisements that often serve as marketing tools for their products and alcohol use.
• Governments should avoid partnerships with the alcohol industry for sponsoring drink-driving advertisements, as the long-term health costs and consequences of increased alcohol consumption far outweigh any short-term financial benefits.
• Local and national governments should integrate communication campaigns into their comprehensive road safety strategies and plans, ensuring sustainable funding sources that do not rely on alcohol industry funding.
• Mass media campaigns aimed at preventing risky behavior, including drink driving, should adhere to best practices with evidence-based design and messages. Social behavioral research should be part of campaign development and evaluation to maximize the effectiveness of the campaign and its return on investment.