Souto Pereira, Sandra and Lyons, Antonia C (2025) Rainbow-washing or genuine allyship? How alcohol companies target the LGBTQ+ community. IAS Blog,
External website: https://www.ias.org.uk/2025/03/10/rainbow-washing-...
Compelling evidence from countries including the United Kingdom (Meads et al., 2023), the United States (Schuler & Collins, 2020) Australia (McNair et al., 2016) and Aotearoa New Zealand (Surace et al., 2019) indicates that LGBTQ+ people consume alcohol in significantly higher quantities and with greater frequency than heterosexual and cisgender people. Alcohol consumption appears particularly prevalent among lesbians and bisexual women, with bisexual women being especially susceptible to alcohol-related harm (Coulter et al., 2018; Shokoohi et al., 2022)...
B Substances > Alcohol
L Social psychology and related concepts > Social context > Social, cultural or entertainment event
L Social psychology and related concepts > Social context > Context encouraging substance use
MP-MR Policy, planning, economics, work and social services > Marketing and public relations (advertising)
MP-MR Policy, planning, economics, work and social services > Substance industry, trade or business
T Demographic characteristics > Homosexual, gay, bisexual, lesbian, transgender, LGBTQ+
VA Geographic area > International
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