Home > From sports to screens: exposing big alcohol’s predatory practices in 2024.

Dunnbier, Maik and Andersson, Pierre and Sanchez Codern, Ariadna and Sperkova, Kristina (2025) From sports to screens: exposing big alcohol’s predatory practices in 2024. Stockholm: Movendi International.

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With this report, we document appalling cases of alcohol industry misconduct. We expose shocking examples of predatory practices. We reveal the direct and fundamental conflict of interest the alcohol industry has. And we bring to light what otherwise takes place in the dark: Big Alcohol’s deliberate strategies targeting vulnerable people, derailing lives saving public policies, and misleading the public.

The consequences of the alcohol industry’s impact on our families, communities, and societies are grave: people’s hopes and dreams are shattered; the most vulnerable people and communities get exploited; good health and well-being remains out of reach for millions of people. And our societies lose precious resources. But Big Alcohol’s profit greed and their predatory practices do not go unnoticed any longer. We can see that people are concerned about alcohol industry interference and alcohol companies violating laws. We can see that parents worry about Big Alcohol targeting their children. We can see lawmakers taking action to better protect people from the harms caused by the alcohol industry.

This report is also a call to action: For all of us to denormalize Big Alcohol in our communities. For the World Health Organization to end their annual “dialogue” with the alcohol industry. For the UN agencies to stop ignoring conflicts of interest and end partnerships with alcohol companies and front groups. For governments to place people’s wellbeing before the profits of Big Alcohol. And for a global binding treaty on alcohol to protect alcohol policy making from alcohol industry interference and accelerate much needed alcohol policy action to promote health and development for all.

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