Home > NCD prevention: a commercial determinants of health approach. A 10-year vision for a healthier Scotland.

NCD Alliance Scotland. (2024) NCD prevention: a commercial determinants of health approach. A 10-year vision for a healthier Scotland. NCD Alliance Scotland.

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Non-communicable diseases (NCDs) are the leading cause of death and ill health in Scotland, responsible for over four in five deaths. They significantly impact people’s ability to live a healthy life, especially in our most deprived communities. Many of these deaths are preventable; around one in five could be prevented by reducing the consumption of alcohol, tobacco and related products, and unhealthy food and drinks. Since 2020, NCD Alliance Scotland, a coalition of 24 leading health organisations, has campaigned for action on these health-harming products. Collaborating with colleagues across academic, public health, and advocacy sectors, we have built the case for a new approach to improving public health. This report is the result of that collaboration: a 10-year vision to address the commercial determinants of health, a key driver of the consumption of health-harming products. I extend my gratitude to the experts who contributed their time and expertise, and to the NCD Alliance Scotland Vision Advisory Board for their pivotal role in this project. This report sets out a vision for Scotland’s future, free from the undue influence of commercial actors on our choices and, most importantly, our health, through the adoption and application of a commercial determinants of health approach to NCD prevention. It seeks to envisage society where the healthier choice becomes the easier choice and people are not at a disadvantage in their health because of where they live. This report marks just the beginning of a process to build this healthier and more equitable Scotland.

• Principle 1: Adopt a commercial determinants of health approach to public health
• Principle 2: The effective governance of the commercial determinants of health
• Principle 3: Restrict the marketing of health-harming products
• Principle 4: Take action on the price of health-harming products
• Principle 5: Restrict the availability of health-harming products

Item Type
Report
Publication Type
International, Report
Drug Type
Alcohol, Tobacco / Nicotine
Intervention Type
Prevention, Harm reduction
Date
2024
Pages
160 p.
Publisher
NCD Alliance Scotland
Corporate Creators
NCD Alliance Scotland
EndNote

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