This briefing covers the advertising, marketing and promotion of vaping products in England. It outlines current restrictions under both the Tobacco and Related Products Regulations 2016 (TRPRs) and the Advertising Codes and their enforcement. It also considers calls for tighter regulation and recent government initiatives. However, this briefing does not include any assessment of the health arguments for and against the use of vaping products.

Health policy is a devolved matter in Scotland, Wales and Northern Ireland. However, in developing proposals to tighten the regulation of vaping products, the previous Conservative Government worked closely with the devolved administrations.