Non-alcohol beer share is now over 2% of market, an almost 100% increase in market share over the last four years. This is on the back of strong consumer driven demand, linked to the ongoing trend of moderation and consumers seeking balance in their drinking. This new to market category is catching up with European averages and global trends, a momentum which should be supported by both industry and government. Non-alcohol products have proven hugely popular with consumers seeking to moderate their consumption and at an overall EU level, 7% (1 in 14 beers) is a non-alcohol alternative. 

Other findings in the report:

• Beer is still Ireland’s favourite alcohol drink with almost 43% of the market here.

• Lager remains the dominant beer category in Ireland, despite a 2% decline to 57.6% market share.

• Stout increased its market share by 2.6% to 35.6%, and ale's share grew marginally to 4.9%.

• The non-alcohol beer category continues to experience phenomenal growth, now holding over 2% of the market, nearly doubling its share in the past four years.

• Per capita beer consumption in 2023 dropped, contributing to an over 11% decline since 2019.

• Ireland's per capita alcohol consumption is now lower than in the UK and most European countries, including Spain, France, and Germany.

• Beer exports grew by 11%, reaching a value of €330 million.

• Ireland continues to have the third-highest level of excise tax on beer.