Home > Hooking the next generation: how the tobacco industry captures young customers.

World Health Organization. (2024) Hooking the next generation: how the tobacco industry captures young customers. Geneva: World Health Organization.

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Young people across the world are urging governments to shield them from predatory tobacco marketing tactics. The industry targets youth for a lifetime of profits, creating a new wave of addiction. The latest data show that children are using e-cigarettes at rates higher than adults in many countries and globally an estimated 37 million youth aged 13–15 years use tobacco.

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