A 2023 study by IAS found that there has been a wide variety of messaging used by governments in communicating decisions on alcohol duty between 2008-23, with sometimes conflicting objectives and no clear long-term strategy. Many of the industry myths outlined in this report have been articulated within government duty announcements over the years. By reflecting on the veracity of these statements, the government can be more consistent with their messaging, while supporting both the economy and public health. In this report, we look at six of the most prevalent arguments made by the alcohol industry when it seeks to have duty cut or frozen, and we demonstrate why these are fallacious...