The Netherlands has emerged as a frontrunner in tobacco control within Europe, securing an impressive 4th position on the Tobacco Control Scale 2022.1 This achievement comes on the heels of significant tobacco control measures implemented in 2020 and 2021. Presently, the Netherlands boasts a comprehensive range of tobacco control measures, such as a ban on smoking in public spaces and workplaces, prohibition of tobacco advertising and promotion, elimination of tobacco product displays at point-of-sale, introduction of plain packaging for tobacco products, implementation of smoking bans on school grounds, and enhanced coverage for smoking cessation support under the national health insurance system.2 These policy advancements were made possible due to the steadfast commitment of the government of the Netherlands, which proactively placed tobacco control at its policy agenda in preceding years. A pivotal moment occurred in 2018 with the introduction of the National Prevention Agreement (NPA), outlining a strategic framework aimed at realizing a smoke-free generation and reducing the prevalence of adult smoking to a mere 5% by 2040.