A review of the existing guidance and code relating to the advertising of non-alcoholic product variants is being undertaken by the Advertising Standards Authority for Ireland (ASAI), the independent, self-regulatory body committed to promoting the highest standards of marketing communications in Ireland.

The review is taking place due to a recent increase in the number of complaints being made to the ASAI about the advertising of 0.0.% alcohol brands, and also as part of the organisations ongoing commitment to understand consumer issues and concerns regarding advertising.

The ASAI introduced a Guidance Note relating to the advertising of non-alcohol product variants in 2019 which is available to view online here. The impending review could lead to either updated industry guidance on the code or a change in the code itself.

As part of the review, the organisation will assess similar guidance and regulation regarding 0.0% alcohol advertising and marketing communications currently in place throughout the EU, and will consult with partner Self-Regulatory Organisations and other advertising regulatory bodies such as the International Council for Advertising Self-Regulation (ICAS) and The European Advertising Standards Alliance (EASA).

The review will be conducted to ensure the organisation is proactively providing up-to date guidance on all areas of advertising and marketing relating to non-alcohol product variants.