In a letter published in the national media this week, the drinks industry said that when talking about putting health warning labels on alcohol products, it’s not helpful to point out the ‘extreme’ harms that alcohol causes. If this sounds like an oxymoron, that’s because it is. But it’s not surprising that the industry would say this. The idea that we shouldn’t cast aspersions on a product that only some people develop a problem with is a well-worn industry tactic. Harmful industries such as alcohol and tobacco seek to individualise problems so that the person who develops a problem with a toxic, carcinogenic, addictive substance is the problem, and not the product.  Harmful commodities industry tactics all share the same playbook and many of the tactics they use were on display in the Drinks Ireland letter to the Irish Examiner this week....