Alcohol Action Ireland is the independent national advocate working to reduce harm from alcohol. We campaign for the burden of alcohol harm to be lifted from the individual, community and State and have a strong track record in effective advocacy, campaigning and policy research. We are not funded by the alcohol industry.

We are pleased to have an opportunity to provide evidence to the Scottish Government’s consultation on alcohol marketing. It is important to note that marketing is a mix of decisions on price, product, placement and promotion. Alcohol companies use variations on all these elements in deciding on the marketing of alcohol. Hence it is important that any actions around restrictions on alcohol marketing look at all of these elements. We support the submissions which have been made by Alcohol Focus Scotland and Scottish Health Action on Alcohol Problems (SHAAP). In particular we would like to draw attention to the experience in Ireland about efforts to reduce the level of exposure to alcohol marketing. We completed the online survey and we are sending this document also so that full references can be accessed via the links provided. The ID number for our survey submission is ANON-1NVJ-EDGX-7.