Comment: Children's education and lives should be protected from the harmful influence of commercial interests. Yet the global alcohol industry is actively engaged in the provision of youth education about underage drinking. Previous research has revealed the concerning nature of these types of programmes, which echo industry narratives and sometimes distort the risk of harm. Despite these concerns the extent of alcohol industry influence in schools has received insufficient attention from public health actors. In Ireland, it appears that the tide may be turning. Developments in 2022, catalysed by the efforts of community action groups, addiction experts, and others to draw attention to this issue, provide a template for action to reduce the influence of harmful commodity industries in schools. The guidance from the Irish Departments of Health and Education is that schools should not use alcohol industry-funded educational materials....