Throughout the year Drinkaware makes significant contributions to the ongoing public discourse around alcohol misuse in Irish society. Much of this is achieved through our regular media campaigns focused on sharing upto-date national data relating to the behaviours, attitudes, and motivational drivers of alcohol consumption in Ireland. In 2021, we contributed to over 410 pieces of coverage across national and regional media with a cumulative reach of over 20 million. Our public information media campaigns are further supported through digital campaigns.