This report, written by IOGT-NTO, maps the actors and practices of Big Alcohol in the European sphere. This report aims to describe who they are, what their lobbying looks like in numbers, and how they operate.

The first part of the report describes the different kinds of alochol industry lobby organisations that are active on the EU-level. The second part describes, in numbers, the activity of the industry in Brussels. It describes the number of meetings industry has held with high-level EU officials in the EU Commission, the extensive resources spent on lobbying by the industry as well as the number of people they employ to lobby EU policy. The final part of the report goes more into depth on how the alcohol industry, at every opportunity, tries to undermine the importance of public health policy in attempts to protect their profit.