The overall objectives of the TFIP over the next four years are to:

• Prioritise the protection of children in all of our initiatives and contribute to the denormalisation of tobacco use for the next generation

• Support people to quit smoking and treat tobacco dependence as a care issue while targeting population groups with higher smoking prevalence and health inequalities.

This new plan (2022-2025) sets out the actions we will take to achieve these objectives. This new plan (2022-2025) sets out the actions we will take to achieve these objectives.