Raising awareness of the consequences of driving under the influence of drugs. This campaign in association with An Garda Síochána aims to raise awareness of the consequences for a driver who drives under the influence of drugs.

Never use drugs and drive  
In our TV ad, we see a young man at a Garda checkpoint about to be tested for drug driving. As he waits for the Garda to walk to his car, he plays a series of conversations in his head that highlights the consequences of him deciding to drive under the influence of drugs. He loses his job, his girlfriend, he can’t take that trip he planned, he is disqualified from driving for four years so he can’t collect his daughter from school. We see the disappointment in his friend, brother and parents. And all of this could have been avoided.  

Radio - Included in the audio for this campaign is a 40” radio edit that is a recording on a real Garda recalling what it is like to call to a family home to tell them that their loved one has been killed in a road traffic collision. This harrowing edit is a reminder that we do not want our family to get that knock on the door.  

This is a TV-led campaign supported by video on demand, radio, digital audio, social media and out of home advertising in pubs and clubs across the country...

Drug testing at the roadside 
In December 2022, the Gardaí began to use a different device (Securetec® Drugwipe 6s) to test for drug driving at the roadside. This new device is more portable, faster at delivering results and can test for a greater range of drugs (Cannabis, Cocaine, Benzodiazepines and Opiates, Amphetamine and Methamphetamine). This means that there is a great chance of being detected. Another change is that all drivers at the scene of a serious collision can be tested for the presence of drugs.