Home > Women are targeted by the alcohol industry’s insidious marketing tactics with scant regard for the consequences.

Alcohol Action Ireland. [Alcohol Action Ireland] Women are targeted by the alcohol industry’s insidious marketing tactics with scant regard for the consequences. (07 Mar 2022)

External website: https://alcoholireland.ie/women-are-targeted-by-th...


Alcohol use has historically been more prevalent among men, but today as the gender gap narrows, women are drinking more than previous generations. 

Alcohol is a leading global factor for early death for young women. According to data published in a global study, Irish women are near the top of the table worldwide for heavy drinking, ranking seventh while adolescent girls in Ireland are among the highest binge drinkers in the world, ranking third. Saddest of all, in Ireland in 2019, 439 women died from alcohol-related illness and incident – avoidable deaths... 

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