Kennedy-Hendricks, Alene and McGinty, Emma E and Summers, Amber and Krenn, Susan and Fingerhood, Michael I and Barry, Colleen L (2022) Effect of exposure to visual campaigns and narrative vignettes on addiction stigma among health care professionals: a randomized clinical trial. JAMA Network Open, 5, (2), e2146971. doi: 10.1001/jamanetworkopen.2021.46971.
External website: https://jamanetwork.com/journals/jamanetworkopen/f...
Question: Are specific communication strategies effective in reducing stigma toward people with opioid use disorder (OUD) among health care professionals?
Findings: In this randomized clinical trial involving a national sample of 1842 health care professionals, exposure to visual campaigns combined with short narrative vignettes told from the perspective of a patient with OUD that emphasized the harm of stigmatizing language or the effectiveness of medications for treating OUD was associated with reduced levels of stigma.
Meaning: The findings of this randomized clinical trial suggest that carefully designed communication campaigns may reduce OUD-related stigma among health care professionals.
MA-ML Social science, culture and community > Sociocultural discrimination > Prejudice (stigma / discrimination)
N Communication, information and education > Information use and impact
T Demographic characteristics > Substance or health care worker / provider
T Demographic characteristics > Doctor
T Demographic characteristics > Nurse / Midwife
VA Geographic area > United States
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