Home > Digital marketing of alcohol, “limbic capitalism”, and the need for action to protect health and human rights.

Carlin, Eric (2021) Digital marketing of alcohol, “limbic capitalism”, and the need for action to protect health and human rights. SHAAP Blog,

External website: https://shaap.org.uk/blog/358-digital-marketing-al...


Dr Eric Carlin is Consultant, Public Health Expert (Alcohol Policies) with the World Health Organization (WHO) Regional Office for Europe and one of the authors of the WHO/Europe digital marketing of alcohol report.

In this post, Dr Eric Carlin first discusses that, as we now live much of our lives in digital spaces, we are exposed and vulnerable to “limbic capitalism”, with global industries marketing addictive, health-harming goods and services online. Dr Carlin then describes the findings of the new WHO/Europe report on digital marketing of alcohol which sets out that we need a global, comprehensive approach to make the internet a SAFER space for all.

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