In 2018, Canada became the first major national economy to legalise and regulate the non-medical market (though Uruguay legalised five years earlier). As of today, 15 US states have also legalised, with more about to follow and the real prospect of federal reform under the MORE Act. In Mexico, the Government is committed to legalisation after its Supreme Court ruled that continuing prohibition was unconstitutional. The momentous reforms underway in North America have tended to dominate media and political debate. But this transformation is far from limited to the Americas. We describe some of the reforms underway in the race to become Europe's first legal cannabis jurisdiction